Scandinavian Fashion Brands

By Maria Panagiotidis

The Scandinavian countries, Denmark, Norway, and Sweden, are known worldwide for their high standards of living, beautiful landscapes, and gorgeous architectural buildings that are steeped in history. However, in recent years, there has been a significant increase in Scandinavian fashion houses, with these brands gaining momentum and traction worldwide. Scandinavian fashion is like a breath of fresh air, with new, clean lines and originality in form and function.

If you are searching for new trends and styles, consider purchasing from a Scandinavian brand. If you are tired of the usual brands that you buy, Scandinavian fashion may give your wardrobe a much-needed boost and soar your spirit to new heights. There is a reason that Copenhagen Fashion Week has grown into the bi-annual must-see fashion event each year. The Scandinavian countries are synonymous with royalty and glamour. You can add that touch of glamour and panache to your wardrobe this season.

Here, we have compiled a list of fantastic fashion houses from Scandinavia for you to explore. The list that follows is not exhaustive but is a starting point on your search.

So, if you find yourself in the parts of Scandinavia, head into these stores, or do the next best thing and visit online for a new style that will have heads turning in your direction.

(1) Ganni: Founded in Denmark, Ganni is an upmarket luxury brand with the price point to match. If you are looking for Scandinavian ready-to-wear fashion, this would be a great starting place. Started in 2000 by Frans Truelsen. There are stores in Copenhagen and the USA. If you are looking for effortless elegance, this is the fashion brand that you want.

(2) BITE Studios: A Swedish brand that was created by a couple. BITE stands for By Independent Thinkers for Environmental Progress. Think minimalistic designs and understated elegance. They have the coolest denim collection and modern blazers that you could add to your wardrobe for a fuss-free look.

(3) O.A. Devold: Created in 1853, this is a knitwear company that is still thriving today. With a combination of modern and classical silhouettes, think of warm sweaters and cool neck ties. The products are made in Italy, Lithuania, and China. Find out why this quality fashion label has thrived for so long.

(4) Birrot: A Danish fashion label that has been included in Copenhagen Fashion Week, this brand combines Korean and Danish design and style elements. Founded in 2019 by Min Kim and Sey Hong the focus is on futuristic and contemporary design wear. Sells products for women only.

(5) Asket: This Swedish house designed for men and women offers refined and clean lines at affordable prices. This is a slow fashion brand that will have you smiling from ear to ear with its great fabrics and beautiful designs.

Maria is a writer based in Sydney, Australia. She has contributed to many online publications. She is a published author and filmmaker.